Carbify, founded in the Netherlands, is dedicated to reducing carbon emissions through innovative solutions. The company offers a blockchain-based platform where users can invest in NFTrees and participate in a gamified experience to offset their carbon footprint. Carbify required a digital solution that enhances user interaction, simplifies portfolio management, and integrates seamlessly with their website dashboard.

Before this project, Carbify's digital tools, including the carbon calculator and crypto marketplace, needed significant improvement in usability and visual appeal. Users faced challenges understanding and interacting with the platform efficiently. The company sought a redesign that would improve engagement, make the dashboard intuitive, and facilitate easy investment in NFTrees and aCO2 coins, while maintaining the company’s sustainability-focused mission.

The main objective was to redesign Carbify’s digital products to provide a seamless, user-friendly experience for both individuals and businesses. Specific goals included enhancing the carbon calculator’s functionality, integrating it into the main dashboard, creating a visually appealing crypto marketplace for NFTrees and aCO2 coins, enabling efficient portfolio management, and strengthening the overall user engagement and satisfaction.

Phase 1: Redesigned the carbon footprint calculator for better usability and integrated it into the website dashboard.

Phase 2: Revamped the Carbify dashboard and crypto marketplace, improving visual interface and adding functionalities to manage NFTrees and aCO2 coins efficiently.

Phase 3: Iterative testing, incorporated user feedback, polished the final UI to ensure seamless interactions.

Phase 4: Delivered a cohesive, interactive, and engaging platform reinforcing Carbify’s sustainability initiatives.