Eco Empires: Redesigning the Game Site
Feasibility Assessment
UI/UX Design
Graphic Design
Client:
Carbify B.V., Industrieweg 9 2254AE Voorschoten, The Netherlands
Service Provided:
UI/UX Design, Graphic Design
Project Timeline:
2 Months for completion
Date:
December 3, 2024

Requirement
Following the successful completion of multiple projects with Carbify, the team was tasked with redesigning the Eco Empires game landing site. The project also required creating captivating graphic images derived from the game scenes themselves, ensuring both creativity and brand consistency. The client needed a visually engaging platform that could communicate the immersive experience of the games and promote their sustainability and cryptocurrency initiatives.
Background
Prior to this redesign, the Eco Empires game site lacked a visual identity that fully reflected its mission of combining gaming with environmental sustainability. The existing site did not capture the immersive nature of the games or effectively communicate Carbify’s commitment to sustainability and innovative experiences. A refreshed design was necessary to attract and engage users, while highlighting the unique features of the platform and supporting the company’s digital branding strategy.
Objective
The main objective of the project was to develop a landing site that is visually stunning, user-friendly, and immersive. The aim was to integrate original game scenes into the design, ensuring that the graphics were compelling and aligned with the overall brand identity. The project also focused on creating an intuitive user interface that guides visitors naturally through the content, effectively communicating the vision and mission of Eco Empires while enhancing user engagement and brand perception.
Solution
Phase 1: Analyzed the games and extracted key scenes to craft original graphical content.
Phase 2: Developed wireframes and UI/UX designs to integrate visuals seamlessly with interactive content.
Phase 3: Collaborated closely with Carbify to ensure the design aligned with their vision and brand identity.
Phase 4: Delivered a final landing site combining creativity and usability, providing an engaging, immersive experience reflecting the brand’s commitment to sustainability.